Simone Vela

ACHILA

ROLE: Identity, pictogram system and signage design

CLIENT

ACHILA



YEAR

2022


A non-verbal visual communication system designed to guide travelers through Moquegua’s archaeological heritage —Chen Chen Geoglyphs, Cerro Baúl, Mollesaja and the Torata Catacombs— without relying on language.

The identity and the system’s 40 pictograms are drawn from the Chen Chen geoglyphs themselves, reinterpreted into a full signage system: wayfinding, directional, orientational, regulatory and informational.