BRAND
FIFA26
CLIENT
SPORTFIVE AGENCY
YEAR
2026
- I was part of the creative team responsible for conceptualizing the overall proposal for the 2026 FIFA Fan Fest Houston, a 6 month project developed alongside other designers. The challenge was to align brand identity across each zone to be developed, giving the concept a cohesive narrative through ideas inspired by the city itself: ESPHERA, a dome where Space Center designed its own interior activation, and Houston Hall, a space that brought the city to life through iconic local phrases, art, food, and activations like the Rodeo Zone. After several rounds of feedback and approvals, we produced the final deliverables for each zone through to project completion.
ROLE: Creative Designer, Experiential — conceptual design, graphic design, 3D modeling
AEREAL VIEW – LIVE ÁREA
2026 FIFAFANFESTIVAL HOUSTON
BRAND
FIFA26
CLIENT
SPORTFIVE AGENCY
YEAR
2025
- Conceptualized, ideated designs for FIFA Town in Monterrey, designing ephemeral spaces with a focus on user experience.
- Delivered renders approved 3D renders using 3D Max, AutoCAD, and Lumion, optimizing workflows with AI for reference sourcing.
- Collaborated remotely with international teams, aligning designs with brand standards and technical requirements.
ROLE: Creative Designer, Experiential — Conceptual Design, Graphic Design, 3D modeling
