BRAND

WNBPA

CLIENT

SPORTFIVE

ROLE

CREATIVE

DESIGNER

YEAR

2026

As Creative Designer for the WNBPA All-Star Event, I worked in a creative duo to develop the visual activation proposals for THE PLAYERS' CLUB, integrating high profile partners Google Pixel, JPMorgan Chase, L’Oréal, Aflac, and more within a unified visual system anchored by the Purple Carpet and the event’s signature purple palette. The challenge was to give each brand its own presence within a single cohesive narrative, without the identities competing with one another; the solution was establishing clear visual hierarchy and consistent brand applications throughout the space.